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Web Copywriter

From Mike Antoni
Re: Advertising Copywriter / Web Copywriter

They say the pen is mightier than the sword...and they are right. I have been using words to earn a very comfortable living online since 2006. Even before then, I was addicted to the English language. Studying it, practicing it, loving it.

And believe me, I know that's WEIRD!

But the cool part is that my strange fascincation with writing can be a goldmine for you and your business. In my heart, I'm a web copywriter. That is where I cut my teeth and learned about the art and science of copywriting.

And trust me, it is an art. I've spent the last 4 years going through expensive courses, taking $1,000 workshops, and even painstakingly copying (by hand!) the world's greatest sales letter. All this, so I can write copy for you that sizzles and more importantly provides results - more money in your business.

If you want to read more about me, you can do that here: About Mike Antoni

Here's a quick look at the services I can offer you and your business:

• Internet Copywriter / Advertising Copywriter
• SEO Copywriter
• Website Content Writer
• Direct Response Copy Including Email Copywriting, Brochures, Pamphlets, Business Cards, etc

Why Do You Need An Internet And Advertising Copywriter

The life blood of any business is sales. I know that comes as a shock to the customer service department, but if it weren't for sales there would be no customer to support. The only way to consistently drive sales (and new customers) into your business is through advertising.

Sure, you can rely on word of mouth and the occassional Public Relations injection, but only a business that advertises regularly and consistently can survive and grow. And that's why you need a copywriter. See, copywriters are a special breed. We write words that do one thing - SELL.

We aren't about flowery pictures and feel good messages of "blah". We write ads and websites that convert visitors into customers. If you have an online business, or an offline brick and mortar local business...odds are you are treating your ads as an afterthought.

And who can blame you? You're busy, super busy. You have a gazillion people coming in your business everyday trying to sell you something. Your ads were probably drawn up by you in a split second or by your sales rep. Unfortunately, this is a recipe for disaster.

If you're running ads (online or offline) you are paying for results. Are the results you're getting worth what you're paying? Do you even know?

As an advertising copywriter I set up systems to track every ad you run. We'll know what works and what doesn't. If you're paying for ads that aren't increasing your business, let's cut them out or fix them so they work.

Let's update your website copy so you're online website gets you more customers everyday. With attention to detail, and the right words, anything is possible.

What The HECK Is An SEO Copywriter?

It seems like online there's an acronym for everything, doesn't it? Well, SEO stands for Search Engine Optimization, a fancy way of saying, "getting your site ranked higher in the search engines". So, what I do as an SEO copywriter is simple.

I write content for your website that is geared for certain keywords and phrases that your potential customer would be looking for. As an example, as you read this site you're seeing a lot of words like advertising copywriter, website copywriter, internet copywriter, and SEO copywriter.

I'm not making these words up or picking them at random. After careful research and study, I've chosen these words because they meet my carefully examined criteria. I can do the same for you and then set out to create pages of content that are specifically designed to be found by the search engies like Google, Yahoo, and Bing.

Online, most people just write whatever they feel like writing. By using an SEO copywriter you get two distinct advantages. Firstly, you are getting quality copy that is written to persuade your visitor to take action on what they've just read on your website. This means converting the casual surfer into a certified spender.

Secondly, the language and keywords used on your website will make it easier for the search engines to find and rank you. When you combine this with my SEO services you have an almost unfair advantage over your competition.

And that's good for you.

3 Reasons Why You Need A Website Content Writer

Most business owners put up a website that is nothing more than an online brochure. If that's all you want, that's fine. But most people want more work out of their website. And that's where a professional content author comes into play.

Here's the first reason you should consider website content writing services.

1) Grab The Attention Of Your Website Visitor

When people visit your website, they are moving fast. Studies done with eye-mapping technology show that over 75% of people are gone from your website in less than 10 seconds. That means you have 10 seconds to grab your visitors attention and keep it.

Having awesome content that lures your customer into your website and gets them clicking is extremely valuable. If you view your website as an employee, it's the same as making sure your employee is engaging, respectful, and most of all - trustworthy.

It's hard work to make your website stand out from the crowd, but it's worth it.

Of course, what good is the content if people can't find it? That leads us to reason number 2.

2) Make Sure Potential Customers Find You With SEO Content Writing

If you want the most bang for your buck, you need someone skilled in SEO content writing. Like SEO copywriting, SEO content writing is content geared to rank your site for keywords or phrases your best customers would be looking for.

An example would be a charter boat that takes people out fishing on the weekends. The business could create a content page that gives away tips and tricks on catching fish in the area where their boat does the majorty of its fishing.

If this content is filled with the right keywords, the right message, and the right call to action, this is a page that could easily rank for fishing keywords in the local area. And once you've given a visitor some valuable content, they are WAY more likely to check out your business.

And this works with just about any business. What I do for you is to do all the research, find the best keywords to go after, create the content, and ensure the pages are setup exactly the right way to ensure maximum ranking.

I can almost guarantee that if you took advantage of this, you'd see results that would drive your competitors mad.

And perhaps the best reason of them all...number 3:

3) Your Content Can Go Viral And Give You TONS Of Free Exposure

Put the viral power of the internet to work for you. In today's internet world, content really is king. With the popularity of sites like facebook and twitter, information is shared instantly across a vast array of websites and channels.

Having valuable content is the simplest way to get your business famous...fast. We create a great content article about something in your business and post it on facebook. Within minutes, it's being reposted and shared to literally thousands of people.

Recently, a simple request for help from a local restaurant in St. Petersburg, Florida saved the restuarant from closing down. The owner posted a plea on facebook for help and facebook users took action. That's the power of social networking. And with content, you'll be equipped to tap into that never ending flood of customers just waiting to find you and buy your product. (You can read the facebook saves restaurant story here)

Put The Power Of Direct Response Marketing
To Work For You

Direct Response advertising is my bread and butter. If you're not sure what that is, the name really does say it all. Direct response means just that. It's advertising that asks for the potential customer to take a direct action or give a response.

Examples of this include sales letters, radio ads, tv ads, postcard campaigns, and even websites focused on selling directly to the customer. These type of ads have one thing in common. They produce quantifiable results. Gone are the days of guessing if an ad works or not.

With Direct Response ads, we always know what ad is working and what isn't. We are constantly working to improve ads through testing and tweaking. It's the easiest way to increase profits without spending anymore money.

You're already going to run ads, right? Why not make those ads the best they can be? Let them work for you 24 hours a day, 7 days a week producing results and driving new customers into your business. That's how powerful this method of advertising is.

The secret is in the words you select, the emotional buttons you press, and the psychological triggers you pull. A professional direct response copywriter creates a greased chute your customer slides right through. Your ads and website will quickly turn visitors into valued customers who buy from you again and again.

I can create many different types of ads for you including sales letters, brochures, business cards, video scripts, audio scripts, postcards, website content, and more.

I would love to help your business grow through the use of direct response advertising. Let it work for you. You will be amazed at how much MORE money you are missing out on in your business.

Email Copywriting: Turning Email Into A Gold Mine

Ok, so goldmine may be a little over the top, I'll give you that. But, if you're not using email marketing in your business (no matter what business) you are leaving money on the table. Email marketing is simply a way of keeping in touch with your customers through email.

You can send them messages to visit your website, print out a coupon, or everytime you release a new product or want to sell more of your existing product or service.

It's an instant way to reach your customers. Customers that already know you, like you, and trust you. If you already have a business, think about how many people have already bought from you. What if you had an email list of all those people you could email right now?

How many would it be? 100 people? 1,000 people? 10,000 people? Imagine how much more you could sell if you kept in regular contact with your customers. It's mind blowing to me that most smaller businesses don't do this yet.

And here's where I can help you. Not only can I write the emails for you and create professional email templates that build your brand and instill trust in your customers, I can also set up the entire system for you. I can set you up to begin collecting emails, teach you how to send out the emails (it takes about 2 minutes to send an email once I teach you), and even how to track what emails are working and what emails aren't.

I can even setup automatic emails that go out to every new person who signs up to be a part of your online newsletter. Imagine having 12 months of automated emails providing content, coupons, specials, and more to your customers.

Even though you aren't doing anymore work, you are reaping the rewards. This is known as leverage. Make sure you're using it.

And when it comes to writing emails, you'd be hard pressed to find someone like me who has literally made his living writing email copy that had to sell. If my emails didn't work, we couldn't pay the bills. My emails had to instill trust, connect with the customer, and finally get them to take action and BUY.

I have years of practice and experience. I know what will work and what won't. And I'll pass that onto you or just do it all for you.

How's that for awesome?

Here's Some Proof That I Know What I'm Doing

• Yes, these are real stats that Mike and his systems produced
• No, these results are not typical
• Yes, working with Mike probably gives you a better chance at reaching your financial goals
• Yes, Mike is looking for clients to work with, especially local businesses looking to grow online

What's Your Next Step?

Your next step is to give me a call at 727-498-0334 or contact me via the contact page here.

If you're local we can meet and discuss a plan of action for your business. If you're not in the Tampa Bay, Florida area that's ok. We can video chat or hop on the phone. It's just as good as being here. I've run 7 figure businesses with partners that were in different countries...so distance is no problem.

The way I see it, you have 2 choices. You can keep doing what you've been doing. Or you can finally give this internet "thing" a try. I've used it to create wealth for myself and my clients. I'd like to do the same for you. Give me a call and let's talk.

I'll give you a FREE consultation and personally review your current website copy and advertisements and find where we can increase your results.

Call or contact me today.

727-498-0334